1 | MAKING MUSIC ON TOUR
Jack Daniel's was one of about a dozen sponsors on the Zac Brown Band tour. Instead of giving away yet another branded t-shirt or sticker to gain fan loyalty, we made one-of-a-kind musical items that made Jack's partnership real.
2 | MAKING-OF FILMS
Short films detailed the craftsmanship that went into each item and built excitement.
3 | FAN PARTICIPATION
Throughout the tour fans logged on to JackandZac.com to play mini-games for their chance to win the musical items we made.