LG | What’s It Gonna Take

1 | WHAT'S IT GONNA TAKE

If exploding batteries, over-hyped nonesense emojis, planned obsolescence, or dongles—fucking dongles—aren't enough to get you off the Apple or Samsung teet and try the legitimately, pretty great LG G7 ThinQ, what will? 
This campaign explores that question.

2 | THE Ai CAM 

Does your phone know what it's taking a picture of? Does it make your dog photos better because it knows it's taking a picture of a dog? No?  

 

3 | BOOMBOX SPEAKER

Hear that? It's a smartphone with a speaker everyone can actually hear with bass you can really feel. 

4 | SOCIAL RESPONSE

We even asked Twitter what it would take to switch. They told us it would take insane things for them to switch. So we did insane things. And a lot of them switched.