A collection of work by the group creative director Peter M. Hughes, who loves to make advertising.
Created an exhibit at the Brooklyn Museum to prove that if streetwear icons like Pyrex, Supreme, KITH, and Bape put their early designs on Champion blanks — without permission — so could you.
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Threw a party to bring out the brand's DNA of sports, betting, culture, music, and fans — and made the only sportsbook in the world that felt like a good time.
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Built a platform on a single truth that Panera serves real meals for how people actually live, then stretched it from national broadcast to reactive social, reframing "meal" not as a menu item but as a mood you make yours.
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Published a bread cookbook on Amazon with 69 pages of suggestive recipes — because in week eight of quarantine, 35% of couples were baking and only 9% were having sex.
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Designed a handbag to keep the new Croissant Toast Sandwich hot for a haute meal at the Met Gala after-parties.
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Made an eight-minute musical — with Chrissy Teigen, John Legend, and rap battles — that aired on ABC during the network's first-ever broadcast of Frozen.
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Rewrote "I Will Survive" into a comeback anthem that aired after the Super Bowl to pull fans out of the post-football blues.
Wrote the speech Vince Lombardi never got to give, then delivered it on the field at the Super Bowl when the nation needed it most.
Created a brand to help the City of Los Angeles reestablish itself as the world's creative capital.
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Told the story of a bee with Jack Daniel's in its DNA who got into a whole lot of Jack and wound up creating Tennessee Honey.
The Fall For Your Favorites Meal
The You Don't Have To Compromise Meal
Something Great
Sext Us Instead
Get Yours On
Skinny Skinny
Now You're In Business
Finally, It's Easy
Holiday House Party
What's It Going To Take?
If You See A Car, It's On Autotrader
It's On
The King of Sportsbooks
Making Music
Reunited the two men who were forever locked in Rory Gilmore's orbit to personify Panera's iconic fall soups — and made a fast-casual brand the cozy companion to America's most rewatched autumn TV show.
Made the case that you shouldn't have to choose between feeling good about what you eat and actually enjoying it — and introduced the "You Pick 2" combo as Panera's definitive meal.
Made a film about the feeling you get when a meal at Panera becomes the moment something great starts — trusting director Sophia Ray, colorist Damien Vandercruyssen, and sound designer Johnnie Burn to make it real.
Turned a condom brand into the world's most understanding sex counselor — asking America to sext Trojan instead of their partners to find the right product for what comes next.
Turned the unexpected consequences of finding the right condom into something mostly positive — and occasionally very positive.
Invented spray-on jeans that don't exist, convinced the whole internet they did, then revealed the prank — generating 350K+ YouTube views and national morning show coverage before most brands finished their brief.
Starred Sam Richardson as the world's most enthusiastic cheerleader for small business formation — and made LegalZoom feel like the first and only call an entrepreneur needs to make.
Made car buying feel like the easiest decision you've ever made in a category that had spent decades making it feel like the worst.
Threw the sneaker world's most exclusive holiday party and filmed the whole thing on iPhones — turning influencers from social megaphones into the actual storytelling device.
Asked the question every smartphone brand was too polite to say out loud — sending Aubrey Plaza and an ensemble of celebrities to personally confront one very stubborn guy named Ryan until he finally agreed to switch to the LG G7 ThinQ.
Made the simple, unavoidable observation that if a car exists anywhere in the world, it's on Autotrader — and turned that obvious fact into a campaign.
Launched BetMGM into the sports betting wars with a campaign that felt less like a sportsbook ad and more like a victory lap.
Made Jamie Foxx the face of the self-proclaimed King of Sportsbooks — walking on water at the Bellagio fountains and daring every other sportsbook to match the energy.
Celebrated the musicians who put Jack Daniel's in their lyrics, on their riders, and at the center of their stories — turning the brand's cultural footprint into the campaign itself.
