Created an exhibit at the Brooklyn Museum to prove that if streetwear icons like Pyrex, Supreme, KITH, and Bape put their early designs on Champion blanks — without permission — so could you.

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Threw a party to bring out the brand's DNA of sports, betting, culture, music, and fans — and made the only sportsbook in the world that felt like a good time.

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Reminded America that Panera has always been the place for whatever this moment calls for — solo in a parking lot, awkward with your ex, or finally catching your breath.

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Published a bread cookbook on Amazon with 69 pages of suggestive recipes — because in week eight of quarantine, 35% of couples were baking and only 9% were having sex.

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Designed a handbag to keep the new Croissant Toast Sandwich hot for a haute meal at the Met Gala after-parties.

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Made an eight-minute musical — with Chrissy Teigen, John Legend, and rap battles — that aired on ABC during the network's first-ever broadcast of Frozen.

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Rewrote "I Will Survive" into a comeback anthem that aired after the Super Bowl to pull fans out of the post-football blues.

Wrote the speech Vince Lombardi never got to give, then delivered it on the field at the Super Bowl when the nation needed it most.

Created a brand to help the City of Los Angeles reestablish itself as the world's creative capital.

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Told the story of a bee with Jack Daniel's in its DNA who got into a whole lot of Jack and wound up creating Tennessee Honey.