THE CHAMPION NO PERMISSION COLLECTION
Champion has always played a role in culture - from making the first hoodie to making the reverse weave.
But this generation could care less about where the brand has been.
We discovered Gen Z’s favorite streetwear brands like Pyrex, Supreme, KITH, and Bape all
made their early designs on Champion blanks—without permission.
We didn't sue. We put them in the Brooklyn Museum. And encouraged a new generation to make their mark on the world—with Champion.
GLOBAL FILM
DIRECTOR // COLIN READ
MIXED MEDIA ARTIST // JAMES SIEWERT
