Jack Daniel's was one of about a dozen sponsors on the Zac Brown Band tour. Instead of giving away yet another branded t-shirt or sticker to gain fan loyalty, we made one-of-a-kind musical items that made Jack's partnership real.

Short films detailed the craftsmanship that went into each item and built excitement.

Throughout the tour fans logged on to JackandZac.com to play mini-games for their chance to win the musical items we made.