1 | A LITTLE BIT OF HONEY. A WHOLE LOT OF JACK.
Jack Daniel's Tennessee Whiskey has been made the same way since 1875. That's a story Jack Daniel's likes to tell. So when the brand changed things up and created Tennessee Honey, its first flavored whiskey, we created a new story. One that explained how a little bit of honey got in a whole lot of Jack.
2 | THE ORIGIN STORY
Leading up to the launch, we told the origin story of the King Bee on facebook - creating a mythology that teased the product and sparked conversation.
